Social Media Strategy - part 1

15.Jan.2022

Your brand’s social media strategy is one of the most important marketing tools in your digital marketing tool belt. Once you’ve identified your most effective channels for content creation, you need to know how to use them.

As a social media marketing channel, Instagram is a valuable source of engagement for businesses. We are going to talk through not just the IG reel, reel content for your target audience, but even mention the power of the Instagram story for your business.

Keep reading. Your followers and potential customers will thank you. Yes, even your Tik Tok followers.

When you’re scaling a business, it’s important to know which channels will help you to grow. Instagram is a popular video marketing platform and still rising still as a social media presence especially with some new changes coming to the algorithm this year. The Instagram reel is a newer IG feature designed to keep the app relevant against contemporaries like the powerful TikTok. 

Have you ever thought about how a business can utilize Instagram reels content as a marketing strategy?

Knowing how to use growing features inside reels helps your marketing efforts make an impact on revenue. There’s a lot of competition out there though.

Follow this guide to make sure your reels can stand out in the crowd with a targeted list of 10 proven Instagram reel strategies to increase followers, get eyeballs on your most entertaining and educational content, and turn the short video into your best video content online. 

What Are Reels?

If you’re not familiar with reels, they’re short videos that loop. When a user scrolls Instagram, the video plays until they scroll away. They’re only 15, 30, or 60 seconds long, so they need to be up-front and eye-catching. 

The easiest way to find reels on Instagram is to go to the Instagram reel tab in the app. This will show you reels from profiles you follow and automatically recommend others. You can also find them on the explore page, or by searching profiles directly.  

To come up with exciting Instagram reels video ideas for your business, it’s good practice for new creators to watch a few before making their own. Once you’re ready, the steps to making your own reels couldn’t be more straightforward:

  • Choose the ‘+’ icon in the top corner of the app to add a video
  • Select the reels option
  • Choose length (15, 30, or 60 seconds)
  • Choose audio
  • Record clip
  • Edit with effects and creator tools

Why Use Reels for Branding & Marketing?

Reels are an effective way to reach an audience outside of your current followers. 50% of Instagram users find reels through the explore page. You can have videos featured on the explore page to reach a whole new audience. 

According to recent statistics, reels get 22% more engagement than traditional videos. These figures come from NBA franchises who’ve found considerable success with Intsa reels. The same kind of numbers has been reported by large brands like Nike and Louis Vuitton, too. 

Graph demonstrating increase in account reach from Reels (Source)